If you’re a fan of Taco Bell, then you have already heard about Live Más LIVE, and are probably counting the days until you get to dig into that Poblano Rolled Quesadilla.
For those that are just learning about Live Más LIVE – earlier this month Taco Bell hosted the ultimate fan experience where they shared 2025’s biggest innovations – on and off the menu. So naturally, we had to send some of Taco Bell’s biggest fans – our Live Más Scholars – to experience the event.
The Scholar Opportunity
The Live Más Scholarship is more than a check – it’s joining a community of cultural rebels who are passionate about everything they do. Scholars get access to mentorship, networking and opportunities to gain invaluable experience – like getting to be a content creator for Taco Bell at their biggest event of the year.
This year, we wanted scholar creators to experience Live Más LIVE, so we invited our most creative scholars to apply for an opportunity to be an onsite content creator for the taco-filled celebration. The top two had the chance to not only attend Live Más LIVE, but give the world an inside look at the event through their social content.
They were immersed in the experience with other Taco Bell fans and team members, receiving exclusive access to see cutting-edge products, live entertainment, and be part of the ultimate fan celebration. They even got to meet top executives from Taco Bell and our TBF Chairman, Neil Borkan, take home exclusive Live Más LIVE swag and of course eat – a lot.
Learn more about our scholar creators and their experience walking the purple carpet.
The Scholar Content Creators
Natalie S.| 3-time Scholarship Recipient
Passion: Food Science
Live Más LIVE was made for fans like Natalie. With an extreme passion for food, she hopes to one day be part of Taco Bell’s food innovation team. Her favorite new item was the Quesocrisp Taco, and you can trust her – she is a food science student! Check out her Instagram reel to see the event highlights from her eyes and tastebuds.

Kaylhan G | 4-time Scholarship Recipient
Passion: Community Service
As a former restaurant team member and active content creator, we just had to have Kaylhan join us at Live Más LIVE. She is passionate about advocating for others, promoting empowerment and of course living BOLD! She was most impressed by the drink items from the new Taco Bell Live Más Café (currently 1 location in Chula Vista, California). You have to see her recap below!

The Taco Bell Foundation is a 501(c)(3) public charity. For more information visit www.tacobellfoundation.org.